Kansas City
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The pizza universe, mapped.
Every month, Skydeo tracks where America eats pizza. This is the full 2025 picture—from foot traffic and brand power to the audiences behind every visit.
No paywall · Powered by Skydeo LocationGraph & ShoppingGraphUS pizza signal142,241,980visits observed
142Mtracked pizza visits
72Munique consumers
78K+pizza locations
The big picture
Pizza isn’t one market. It’s millions of local decisions.
The category looks universal from a distance. Up close, it is sharply regional, stubbornly loyal and highly seasonal. Location intelligence turns those patterns into something marketers can act on.
01 · Foot traffic
Where the country actually eats pizza
California and Texas lead total observed traffic, but the signal is nationwide. Each bar represents tracked 2025 visits.
- CACalifornia7.27M
- TXTexas7.07M
- NYNew York6.58M
- PAPennsylvania5.66M
- FLFlorida5.08M
- OHOhio4.82M
02 · Brand power
The pizza foot-traffic leaderboard
Independent restaurants collectively dominate. Among named chains, Hunt Brothers’ convenience-store footprint creates an outsized national signal.
Brand2025 tracked visitsLocations
01Independent restaurants
89.2M
44,61802Hunt Brothers Pizza
15.4M
8,98303Domino’s
9.3M
6,74704Pizza Hut
6.6M
5,15105Little Caesars
5.5M
3,35306Papa Johns
4.5M
2,46603 · Seasonality
When America reaches for a slice
Demand surges early in the year and again in fall. October reached the highest observed volume in this reporting window.
Peak month16.82MOctober tracked visits
Monthly visitsMillions
Jan15.7Feb16.7Mar15.2Apr15.5May10.1Jun3.5Jul9.2Aug9.7Sep15.3Oct16.8Nov14.5
Behavior
Pizza is a loyalty business.
95.6%visited one pizza brand
Loyal · one brand68.94M
Switchers · two brands3.01M
Multi-brand · three+187K
04 · Geography
The local markets driving volume
Market-level patterns expose opportunities a national average can’t: store gaps, competitive strongholds and neighborhood-level demand.
1.69M visits
New York
NY
Gilbertsville
PA
Bronx
NY
Brooklyn
NY
Philadelphia
PA
05 · Audience OS
Know the people behind the places.
Foot traffic tells you what happened. Skydeo’s audience graph connects those visits to affinities, purchase signals and media-ready segments—so insight can become a campaign.
01
QSR loyalists
Frequent convenience seekers
High-frequency visitors reveal where routine, proximity and value turn a meal into a habit.
02
Family households
The weeknight decision-makers
Household composition and shopping behavior expose the audiences most likely to convert on bundles.
03
Competitive overlap
Customers already in-market
Cross-visitation identifies conquest audiences without relying on broad demographic assumptions.
28,000+comparison audiences scored against each pizza segmentExplore Audience OS
From insight to campaign
Signals built to move.
average conversion lift
Reach verified visitors to competing locations across programmatic, social and CTV.locations analyzed
Compare demand, visitor origin and competitive overlap before choosing a market.engagement boost
Align creative and spend with real demand windows instead of calendar assumptions.Illustrative outcomes based on Skydeo campaign benchmarks. Results vary by audience, channel and campaign.
Methodology
The data behind the report
Aggregated, privacy-conscious location signals are analyzed against Skydeo’s identity and audience graphs. The result is deterministic place visitation, behavioral overlap and activation-ready insight.
85 TB+queried per analysis
800Mmobile IDs
3MUS locations
35Kstandard segments